Inside America Today Red States, blue states, regional differences — America is much more than the images of New York and California most commonly depicted in the media overseas. Understanding the ethnic, regional and cultural diversity that make up the United States is essential for anyone traveling to America or working with Americans. Our program combines in-depth country-specific background information with hands on practical advice providing a framework for understanding American business culture. Topics include:

  • Who is an American?
  • Geography + regional differences
  • American values
  • Doing business with Americans
  • Gift-giving etiquette
  • American communication styles
  • Sports and recreation
  • Holidays and events
  • American pop-culture
  • Social relationships
  • Characteristics of US organizations
  • Behavior in public places
  • Inside an American home

Who Should Attend

  • Those considering or already doing business in America
  • Those employing American nationals within your organization

An optional Survival English component may be included. Programs can be customized to suit specific needs. One-on-One Coaching sessions can be arranged on any American-specific topic.

Upcoming Programs